I just got an email from my DMC rep which said that DMC has created a new floss called Étoile! This premium embroidery thread features an added sparkle. The new 6-strand divisible thread comes in 35 shades, that all feature a unique twinkle effect. This floss is made of 73% cotton and 27% Lurex. The skeins are 8m/8.7y and will retail for $1.95 each (in the US).
We will be putting in an order for all 35 colors as soon as they are available, probably around the end of September. The 35 colors correspond to the most popular embroidery floss colors, and not the 35 newest floss colors that were just released last year. The numbers will be the same as the regular floss numbers, but starting with a “C”. For example, black floss 310 will be C310 in Etoile.
The floss also will come in a collector’s tin featuring one skein of each color. This will retail for $69.99.