My sales rep warned me that this would happen. On January 1, 2015 the suggested retail price of DMC embroidery floss went from 74 cents to 77 cents (US dollars). This means that most stores will raise their prices in the near future. Because I knew of the price increase beforehand, I ordered a lot of floss at the end of the year to get the old pricing. So I will not be raising the price in our store until we need to make another large order. So if you need floss, you should buy it soon, regardless of where you shop.